{"id":23045,"date":"2025-06-18T18:15:03","date_gmt":"2025-06-18T18:15:03","guid":{"rendered":"https:\/\/realtorparty.realtor\/?page_id=23045"},"modified":"2025-06-25T12:24:53","modified_gmt":"2025-06-25T12:24:53","slug":"on-common-ground-magazine","status":"publish","type":"page","link":"https:\/\/realtorparty.realtor\/community-outreach\/on-common-ground-magazine\/distribution-kit","title":{"rendered":"On Common Ground Distribution Kit"},"content":{"rendered":"

[vc_row][vc_column][vc_raw_js]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[\/vc_raw_js][vc_column_text css=”.vc_custom_1750270466963{margin-bottom: 0px !important;}”]<\/p>\n

Welcome to the Spring 2025 On Common Ground<\/em> Magazine Digital Distribution Toolkit<\/h2>\n

Published by the National Association of REALTORS\u00ae, On Common Ground<\/em><\/strong> is a powerful tool for state and local associations to engage elected officials and community leaders on critical issues like land use, housing, transportation, and Smart Growth.<\/p>\n

Sharing the magazine shows that REALTORS\u00ae are informed, invested, and key partners in building stronger, more livable communities.<\/p>\n

New for 2025: 100% Digital Distribution<\/h3>\n

This shift opens new, flexible ways to deliver content\u2014tailored by format, frequency, and audience.<\/p>\n

The Digital Distribution Content (DDT) allows your association to share content with members, elected officials, and community leaders in the most impactful ways possible.<\/p>\n

The DDT Components are:<\/strong><\/p>\n

Download Magazine and Cover Assets<\/h4>\n

[\/vc_column_text][vc_row_inner gap=”35″][vc_column_inner width=”1\/3″][vc_single_image image=”23113″ img_size=”240×300″ add_caption=”yes” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” link=”https:\/\/realtorparty.realtor\/download\/23146\/?tmstv=1750271010″][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”23127″ img_size=”240×300″ add_caption=”yes” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” link=”https:\/\/realtorparty.realtor\/download\/23147\/?tmstv=1750271060″][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”23128″ img_size=”240×300″ add_caption=”yes” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” link=”https:\/\/realtorparty.realtor\/download\/23148\/?tmstv=1750271094″][\/vc_column_inner][\/vc_row_inner][vc_column_text css=””]<\/p>\n

Download Social Media Assets<\/h4>\n

[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][vc_single_image image=”23114″ img_size=”240×300″ add_caption=”yes” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” link=”https:\/\/realtorparty.realtor\/download\/23149\/?tmstv=1750271128″][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”23115″ img_size=”240×300″ add_caption=”yes” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” link=”https:\/\/realtorparty.realtor\/download\/23150\/?tmstv=1750271160″][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”23112″ img_size=”240×300″ add_caption=”yes” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” link=”https:\/\/realtorparty.realtor\/download\/23151\/?tmstv=1750271181″][\/vc_column_inner][\/vc_row_inner][vc_column_text css=””]<\/p>\n

<\/i> Download Article Teasers\/summaries<\/a><\/h4>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_section full_width=”stretch_row” css=”.vc_custom_1750276783932{background-color: #F4F4F4 !important;}”][vc_row][vc_column][vc_column_text css=””]Using the Digital Distribution Toolkit:<\/strong><\/p>\n

One of the key advantages of digital content is flexibility. You can easily tailor and repurpose OCG <\/em>articles to fit your audience, platform, and timing. Here are a few examples and suggested frequency:<\/p>\n\n\n\n\n\n\n\n\n
Audience<\/th>\nMethod of Distribution<\/th>\nContent<\/th>\nFrequency<\/th>\n<\/tr>\n
State & Local elected official<\/td>\nCustomized email<\/td>\nSingle article<\/td>\nAs needed<\/td>\n<\/tr>\n
Other community leaders<\/td>\nMail-merged email<\/td>\nThree articles<\/td>\nBi-monthly<\/td>\n<\/tr>\n
Member newsletter<\/td>\nCurrent platform<\/td>\nSingle article<\/td>\nEach edition<\/td>\n<\/tr>\n
Member content<\/td>\nPreferred social media<\/td>\nSingle article<\/td>\nMonthly<\/td>\n<\/tr>\n
Members: Gov Aff Committee<\/td>\nCurrent platform<\/td>\nSingle article<\/td>\nAs needed<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][vc_column_text css=””]<\/p>\n

Communication Options and Sample Messages:<\/h3>\n

1) For Elected Officials\/Government Staff:<\/h4>\n

Email Subject Lines:<\/p>\n

    \n
  • Community Resiliency and Recovery Strategies: A Resource for State & Local Leaders<\/li>\n
  • Community Resiliency and Recovery Strategies Insights from REALTORS\u00ae \u2013 Spring 2025 Feature<\/li>\n
  • Planning for the Future: Community Resiliency and Recovery Strategies Trends to Watch<\/li>\n<\/ul>\n

    Dear Elected Official\/Government Staff:<\/p>\n

    As a partner in building strong, livable communities, we wanted to share an article from the latest edition of On Common Ground<\/em> magazine. This piece highlights [insert topic\u2014e.g., “innovative land use strategies”] and offers insights that may be relevant to ongoing conversations in our community. We hope you find it both timely and valuable.<\/p>\n

    2) For Community Leaders:<\/h4>\n

    Email Subject Lines:<\/p>\n

      \n
    • Building Community Resiliency and Recovery Strategies: Insights for State & Local Changemakers<\/li>\n
    • Timely Article on [Insert Topic] from On Common Ground<\/li>\n
    • Resources for State & Local Leaders: Community Resiliency and Recovery Strategies in Focus<\/li>\n<\/ul>\n

      Dear Community Leader,<\/p>\n

      We’re pleased to share content from On Common Ground<\/em>, a publication by the National Association of REALTORS\u00ae that explores Smart Growth, housing, and transportation trends. The enclosed article presents perspectives that align with our shared commitment to thoughtful and sustainable community development.<\/p>\n

      3) For REALTORS\u00ae:<\/h4>\n

      Email Subject Lines:<\/p>\n

        \n
      • Advocacy in Action: Article for REALTOR\u00ae Leaders<\/li>\n
      • Policy Spotlight: On Common Ground Covers [Insert Topic]<\/li>\n
      • Supporting Our Advocacy Work with Insightful Content<\/li>\n<\/ul>\n

        Dear REALTORS\u00ae,<\/p>\n

        The latest issue of On Common Ground features several articles that align with our advocacy and policy priorities. We’re sharing one that specifically addresses [insert topic\u2014e.g., “zoning reform”], which may be helpful in your discussions and outreach efforts. Thank you for your continued leadership on these issues.<\/p>\n

         <\/p>\n

        [\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row” css=”.vc_custom_1750277130146{margin-bottom: 35px !important;background-color: #EEEEEE !important;}”][vc_row][vc_column][vc_column_text css=””]<\/p>\n

        Social Media Captions:<\/h3>\n

        For Elected Officials\/Government Staff:<\/h4>\n

        [\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column width=”1\/3″][vc_cta h2=”” css=”” el_class=”block1″]<\/p>\n

        \ud83c\udfd9\ufe0f State and Local Elected Officials<\/span>: Explore how communities are building Resiliency and Recovery Strategies in this feature from On Common Ground<\/em>. #SmartGrowth #CommunityPlanning #Resilience<\/div>\n

        [\/vc_cta][\/vc_column][vc_column width=”1\/3″][vc_cta h2=”” css=””]<\/p>\n

        \ud83d\udc65 Public Sector Staff<\/span>: REALTORS\u00ae are at the table with solutions for Community Resiliency and Recovery Strategies. Check out this timely read from On Common Ground<\/em>.<\/div>\n

        [\/vc_cta][\/vc_column][vc_column width=”1\/3″][vc_cta h2=”” css=”” el_class=”block1″]<\/p>\n

        \ud83d\udcd8 Spring 2025’s On Common Ground<\/em> highlights what’s next in Community Resiliency and Recovery Strategies\u2014insights worth sharing with your planning team.<\/div>\n

         <\/p>\n

        [\/vc_cta][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]<\/p>\n

        For Community Leaders:<\/h4>\n

        [\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle”][vc_column width=”1\/3″][vc_cta h2=”” css=”” el_class=”block1″]<\/p>\n

        \ud83c\udf1f Community leaders: Check out this article from On Common Ground<\/em> that dives into [insert topic, e.g., “walkable neighborhoods”] and explains why it matters now.<\/div>\n

        [\/vc_cta][\/vc_column][vc_column width=”1\/3″][vc_cta h2=”” css=””]<\/p>\n

        \ud83e\udd1d REALTORS\u00ae are engaged in the conversations that shape our communities\u2014this piece from On Common Ground<\/em> shows how.<\/div>\n

        [\/vc_cta][\/vc_column][vc_column width=”1\/3″][vc_cta h2=”” css=”” el_class=”block1″]\ud83c\udfe1 From Community Resiliency to Recovery, On Common Ground<\/em> explores what matters for local progress. Here’s a highlight from the latest edition.[\/vc_cta][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]<\/p>\n

        For REALTORS\u00ae<\/h4>\n

        [\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle”][vc_column width=”1\/3″][vc_cta h2=”” css=”” el_class=”block1″]<\/p>\n

        \u2696\ufe0f Gov Affairs pros: Here’s a piece from On Common Ground<\/em> that supports our ongoing advocacy on [insert topic].<\/div>\n

        [\/vc_cta][\/vc_column][vc_column width=”1\/3″][vc_cta h2=”” css=””]<\/p>\n

        \ud83d\udce3 Strengthen your policy toolkit\u2014this article from NAR’s On Common Ground<\/em> is a must-read.<\/div>\n

        [\/vc_cta][\/vc_column][vc_column width=”1\/3″][vc_cta h2=”” css=”” el_class=”block1″]<\/p>\n

        \ud83e\udde0 For those shaping policy: A fresh perspective on [insert topic] from the Spring 2025 issue of On Common Ground<\/em>.<\/div>\n

        [\/vc_cta][\/vc_column][\/vc_row][\/vc_section][vc_row][vc_column][vc_column_text css=””]<\/p>\n

        Core Standards Credit:<\/h3>\n

        You can earn Core Standards credit by documenting your distribution of OCG. Be sure to record the date sent, the audience, the platform used, and the specific content shared.<\/p>\n

        Acceptable documentation includes:<\/p>\n

          \n
        • Screenshots of social media posts<\/li>\n
        • Copies of emails sent (Pro Tip: BCC yourself and save the email in a dedicated Core Standards folder for easy tracking)<\/li>\n<\/ul>\n

          This simple documentation ensures your efforts count toward compliance and helps showcase your association’s community engagement.<\/p>\n

          Questions or feedback?
          \nHugh Morris<\/strong>
          \n\ud83d\udce7 hmorris@nar.realtor
          \n\ud83d\udcde 202-383-1278<\/p>\n

           <\/p>\n

           <\/p>\n

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