{"id":19374,"date":"2024-06-18T17:33:50","date_gmt":"2024-06-18T17:33:50","guid":{"rendered":"https:\/\/realtorparty.realtor\/?page_id=19374"},"modified":"2025-01-15T17:59:11","modified_gmt":"2025-01-15T17:59:11","slug":"consumer-advocacy-outreach-program-2","status":"publish","type":"page","link":"https:\/\/realtorparty.realtor\/member-consumer\/consumer-advocacy\/grant","title":{"rendered":"REALTOR Party Consumer Advocacy Grant"},"content":{"rendered":"

[vc_section][vc_row][vc_column][vc_column_text css=””]<\/p>\n

What is the Consumer Advocacy Grant?<\/h2>\n

The Consumer Advocacy Grant provides funding to both state and local associations to create advocacy campaigns that educate and engage community members on policies and programs that strengthen the real estate market, promote property ownership or build strong communities.<\/p>\n

This grant, unlike the Community Outreach grants and other REALTOR\u00ae Party grants, allows REALTOR\u00ae associations to focus on advocacy issues that can position them as allies to homeowners and advocates for their communities.[\/vc_column_text][vc_column_text css=”.vc_custom_1718733423154{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #bed7e9 !important;}”]<\/p>\n

\"\"Who Qualifies for a Consumer Advocacy Grant?<\/h2>\n

State and local REALTOR\u00ae associations looking to bring meaningful policy change to their community or educate stakeholders on a community issue can apply for a Consumer Advocacy Grant. Successful projects have helped to educate consumers and community leaders on issues impacting their state or community, draw attention to policy solutions, provide resources for home buyers and more.[\/vc_column_text][vc_column_text css=””]<\/p>\n

Why Should I Apply for a Consumer Advocacy Grant?<\/h2>\n

Consumer Advocacy Grants enable state and local REALTOR\u00ae associations to engage consumers in support of impactful grassroots initiatives and further position REALTORS\u00ae as advocates for their community. Consumer advocacy initiatives are a valuable lever of engagement, creating a strong and unified constituent voice for policymakers to hear.<\/p>\n

By collaborating with an NAR approved vendor or a vendor of your choice to execute a grant project, associations can leverage their resources more effectively, amplifying their impact without investing significant time.<\/p>\n

What Makes a Successful Consumer Advocacy Project?<\/h2>\n

Successful projects utilize a range of graphics, web pages, and advertising tactics to engage a target audience on a relevant issue. Here are two examples of projects that effectively educated and engaged community members on pressing real estate issues:[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_row_inner content_placement=”middle”][vc_column_inner width=”1\/4″][vc_single_image image=”19379″ css=””][\/vc_column_inner][vc_column_inner width=”3\/4″][vc_column_text css=””]Missouri Association of REALTORS\u00ae<\/strong><\/span>
\nAdvocating for Land Banks to Address Vacant Properties<\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”.vc_custom_1718734669510{border-left-width: 1px !important;padding-left: 20px !important;border-left-style: solid !important;border-radius: 1px !important;border-color: #f47e63 !important;}”]Challenge:<\/strong><\/span> Vacant and neglected properties in Missouri were leading to increased crime rates and declining property values. REALTORS\u00ae across the state needed to educate lawmakers and consumers on the impacts of vacant properties and position land banks as a solution to improve safety and preserve property values.<\/p>\n

Solution:<\/strong><\/span> The Missouri Association of REALTORS\u00ae promoted videos and a landing page through a digital campaign to educate consumers in areas impacted by high vacancy rates. Once a land bank bill was on the table, the campaign urged consumers to message policymakers to support the legislation. The project positioned Missouri REALTORS\u00ae as advocates for strong communities, and the Missouri legislature passed the land bank bill.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_row_inner content_placement=”middle”][vc_column_inner width=”1\/4″][vc_single_image image=”19377″ css=””][\/vc_column_inner][vc_column_inner width=”3\/4″][vc_column_text css=””]West Hawai\u02bbi REALTORS\u00ae<\/strong><\/span>
\nEducating Homeowners About an Open Permit Deadline<\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”.vc_custom_1718734686131{border-left-width: 1px !important;padding-left: 20px !important;border-left-style: solid !important;border-radius: 1px !important;border-color: #f47e63 !important;}”]Challenge:<\/strong><\/span> Prior to the expiration deadline for open permits, The West Hawai\u02bbi REALTORS\u00ae obtained MLS data identifying over 37,000 parcels with open permits. The County of Hawai\u02bbi had made minimal efforts to inform open permit holders of the deadline, putting thousands of homeowners at risk of their permit becoming null and void following
\nthe deadline.<\/p>\n

Solution:<\/strong><\/span> The West Hawai\u02bbi REALTORS\u00ae executed a digital and traditional advertising campaign to educate homeowners with open permits about the approaching deadlines and the implications for open permit holders. This project provided the opportunity to position REALTORS\u00ae as allies to homeowners across Hawai\u02bbi Island.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner css=”.vc_custom_1718733362319{margin-bottom: 35px !important;padding-top: 0px !important;padding-right: 20px !important;padding-bottom: 0px !important;padding-left: 20px !important;background-color: #bed7e9 !important;}”][vc_column_inner width=”1\/6″][vc_single_image image=”19376″ css=””][\/vc_column_inner][vc_column_inner width=”5\/6″][vc_column_text css=””]<\/p>\n

How do I apply for a Consumer Advocacy grant?<\/h2>\n